Welcome to the LCG website

Our focus is helping small to mid-sized Businesses and People grow to the next level.

We provide Sales Consulting, Individualized Training, Coaching, Mentoring, and even stepping into your company as an Interim Sales VP or Director.

People matter - No matter the size of your business, we are all in the people business, so we specialize in working with your individual team members.

 

 

6 - Necessities to build a Dynamic Sales Team

Leadership

People

Strategy

Structure

Process

Training

Leadership

Building a successful sales team starts at the top. Management awareness will be the first order of business. Denial is our enemy, so we will examine your leadership styles through fresh unbiased eyes and determine the impact it has on the organization. This can be enlightening but is the place to start.

People

The right people in the right spot with the right leadership, with the right incentives, with the right training, with the right coaching, with the right mentoring will move your team toward the desired results. 

Even with the right people you must invest in their continuous training and coaching. This is the secret to building a best-in-class professional sales team that you will be proud to represent your company.

Strategy

Sales Strategy is a plan to meet annual business objectives that are in line with the company's goals. Examples might include: growing market share, launching new products, improving quality, or lowering cost. Our plan is to work with your team to define the strategy and implement the tactics necessary to achieve your desired result.

We will teach your team to differentiate between strategy and tactics and how to use both.

Structure

The structure will be designed around the strategy and the company's culture. We will work with you to set structure around the key objectives that will drive the company forward. This structure is designed around these objectives rather than around the existing talent.

Process

Processes will be developed and implemented to give a consistent flow of work and information to the team and management. Processes are things like forecasting, funnel management, CRM use and work flow. All these tools will be enormously useful for management as well as the individual sales professional.

Training

The repetitive training of your team is of utmost importance. The biggest mistake I've seen organizations make is to train on product knowledge and call it a day. Or they only provide sales skills training once a year and expect results.

Can you imagine how a sports team would perform if they only practiced once a year?

We believe it is important to train on a regular scheduled basis as a team and even more importantly to work one on one with people to help them utilize their specific unique strengths to reach new levels. This combined with regular motivational sessions will keep the energy level peaked.